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Each month we produce a Whitepaper where you can read about issues, trends, case studies and strategies LimeBridge use to improve the customer experience. In these whitepapers, we often take the “Challenger” view to help get you thinking how you can improve the customer experience in your organisation.

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1 Apr 2014

Background

Revenue growth seems to be in short supply these days. Sales competition is fierce in many sectors and there are other nasty trends such as re-intermediation (brokers and others being a necessary avenue for sales) and websites that allow customers to compare and contrast. So when companies do have a sales opportunity or a service opportunity, where the circumstances are right for a sale,...

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