Each month we produce a Whitepaper where you can read about issues, trends, case studies and strategies LimeBridge use to improve the customer experience. In these whitepapers, we often take the “Challenger” view to help get you thinking how you can improve the customer experience in your organisation.

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1 Jun 2016

Omni Channel – Harder than it sounds

Many companies are talking up their Omni-channel strategies and capability. It is certainly getting a lot of attention in the media. However, we’ve noticed that as organisations add more channels to their sales and service mix, there are some avoidable pit falls. Often organisations have added channels incrementally and over a long period. A common strategy is...

1 Jun 2014

The hype around “Omni channel” and “Multi-channel” has become so intense you’d think it was a recipe for instant business success. In some companies it seems like a belated response to the fact that their legacy channels (e.g. bricks and mortar stores) have become a mill stone around the share price in the face of an assault by nimble new entrants with business models built on lower cost and newer...

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