Five Forms of Friction Fighting
Five proven techniques to follow a frictionless strategy Summary In our last paper we argued that removing friction for customers was a...
Frictionless ticks all the boxes
Why all consumer facing organizations should try to be Frictionless – because it is better for customers and cheaper Summary: This paper...
2021: The Year in Review through our White Papers
2021 White Papers Recap It’s always interesting looking back over the year to see if a theme emerged in our white papers or whether the...